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English Experenti at Intel® Developers meetup in Milan and at Smau Bologna
Did we already tell that this is a period full of news and events for Experenti? Actually, we know we did: if you followed us here on the blog, you already know about our participation at Smau (the italian Information & Communications Technology Fair) Turin and our Prize for the Best Innovation Internship. Now we are happy to announce other two possibilities to meet us and know more about the world of Augmented Reality and its application to avant-garde marketing:
1) Tonight, 26th May 2015, Experenti’s CEO and founder Amir Baldissera will talk about our idea of Augmented Reality at the Intel® Developers meetup #1 on RealSense™ technology in Milan:
2) Friday 5th June 2015 Experenti will be at Smau Bologna for another couple of free workshops:
– Meet Barbara Bonaventura, Experenti’s Marketing Manager, at 2.00 PM in Room 1 to listen her experience related to the startups’ world and the marketing that works:
– At 3.00 PM, again Room 1, you will be able to ask all your questions about Augmented Reality to Experenti’s founder and CEO, Amir Baldissera:
If you will be visiting the Fair, it will be a pleasure to meet you; the seminars are free, but don’t forget to register to Barbara’s workshop here and to Amir’s workshop here.
- Pubblicato il Experenti @en
What is Augmented Reality? MINI answers: “Another Reality”
Do you remember the news we gave some time ago about MINI’s new Augmented Reality goggles? The idea is amazing and it is the new path that the automotive industry is seeming to walk through in the future. As we saw previously, other than being stylish, these new glasses can help the driver have a lot more information: they will always be connected with the car and the eyewear will show relevant data in the driver’s direct field of vision without compromise the actual seeing of the road.
Ok, good idea, and very easy to get for those that already know what they are talking about. But what in the case that someone has never heard of Augmented Reality? How do you explain it to them?
Easy, if you can count on a company as the Paris-based Ill-Studio: them, together with MINI, decided to create a tutorial about this new field, and to do it in the manner that everyone can get it.
We all agree to be living in a real world, right? But what if there is more reality than what the human eye can see? The short documentary “Another reality” gives a pop and fake-old-style lesson on reality and relativity of it, taking us directly to the point: what Augmented Reality is.
Reality is a series of perceptions we all agree to be true, and Augmented Reality is simply a digital layer superimposed over our direct environment creating symbiosis between virtual and analog. Now we can perceive more than our eyes can see. You still don’t get it? Watch the video for examples.
- Pubblicato il Uncategorized @en
Experenti at Smau 2015 in Turin: the pictures and some reflections
In a previous article we announced it, and now we’ll share with you the photos and some reflections: Experenti’s attendance at Smau 2015 Torino has been a success!
The one just ended have been a period rich of events and satisfactions: basically we got off of the stage of Stage.it, where we collected the Prize for the Best Innovation Internship, and right away we departed to reach Turin. As avant-garde reality in the world of Marketing and Technology, Experenti could not miss one of the most important italian fairs for Innovation: we decided to take a bit of WOW Experience even there.
Barbara Bonaventura and Amir Baldissera answered all your question about Augmented Reality, Innovative Marketing and the world of startups. During the afternoon, they held two workshops: it was a pleasure to talk in front of a nice and well prepared public. We want to thank you all for the big participation: as you can see from the pictures, the room was full.
This is just more proof that our precious project is going in the right way and that the two souls of Experenti, the Innovative Marketing Startup one and the Augmented Reality one, are leading the interests of a high level public as the Smau one.
Thank you all again, see you soon at the next events!
- Pubblicato il Experenti @en
News: Experenti wins the Prize for the Best Innovation Internship
We are happy to announce that Experenti won the Prize for the Best Innovation Internship in collaboration with University of Padua and Confindustria.
Research and successful stories start from training, and we know it good. Experenti collaborates with the University of Padua for the development of avant-garde marketing methods, using a team of specialists and professional researchers in the new technologies and frontier of advertising.
More than 150 students were involved in the twelfth edition of Stage.it, the Career Day organized by Ict Lab of Confindustria Padua to promote high level training in Ict, in collaboration with PST Galileo, University of Padua and Ca’ Foscari.
Our company was choose between 141 projects and won the “Prize for the Best Innovation Internship“: impossible not being proud of this.
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- Pubblicato il Experenti @en
Some news about Microsoft HoloLens from Build 2015
At Build 2015, the annual Developer Conference hosted by Microsoft from April 29 to May 1, there was finally some news about HoloLens. Every Augmented Reality fan was for sure waiting something more about Microsoft’s headset, and the company made them happy.
HoloLens was the true star of the conference: since it is in development from some years, big news is always welcome and, hopefully, expected soon, especially since it is strictly linked to Windows 10 launch.
Alex Kipman, the official speaker for the HoloLens project, during the conference made a demonstration of what HoloLens and Windows 10 will look like together and showed some videos of the impact that this project would have on different parts of our lives:
Also, he told something more about the headset, in particular trying to clarify the definition of it:
“The HoloLens has been repeatedly referred to as being holographic. Microsoft has even called its built-in processor a holographic processor. So the very first thing to say is that this is not a holographic display and it has nothing at all to do with holography.
[Instead] it is an augmented reality (AR) headset that … projects a stereo pair of images, one to each eye, just like a virtual reality headset. The difference is that the visor is transparent and you can see the 3D generated image embedded into the natural, real world, view.”
All this news is interesting, and we can’t wait to see it in action. For now, anyway, we have to hope to get our hands on a prototype or to just dream reading the articles of those who tested the device: Microsoft announced that it would offer developers at Build access to “hundreds” of HoloLens devices so that they can experience the technology first-hand, but Augmented Reality fans will still have to wait for a market version of the device. Some rumor going around claims that maybe the headset will be released in September 2015 and it will cost about $500. Will it be true?
Continue to follow us to know more about Microsoft HoloLens will be released and to remain always up to date with Augmented Reality news!
- Pubblicato il Augmented reality @en
Google and Luxottica together for the next version of Google Glass
Massimo Vian, CEO of the Italian eyewear colossus Luxottica, announced that soon there will be a new version of Google Glass.
In January, Google stopped the sales of the first version of the Glass eyewear, released in 2013 to users who applied to test the internet-connected device; the reason for this sudden change of mind was explained by Google Glass chief Ivy Ross, who revealed that a new version of the eyewear device would be cheaper and have longer battery life, improved sound quality and a better display, adding that they are working on pairing the device with a wide range of familiar types of eyewear.
This made a lot of users think that the big G was shutting down the Google Glass project, but we already could sense something was moving, since during March 2014, Luxottica’s CEO announced that they were starting a partnership with them.
Massimo Vian told shareholders: “In Google, there are some second thoughts on how to interpret version 3 [of the eyewear]. What you saw was version 1. We’re now working on version 2, which is in preparation.”
This clearly means that, even if he didn’t give a certain time for the release, the second version of Google Glass is on its way. In fact, a press release from Luxottica explained that “the two Corporations will establish a team of experts devoted to working on the design, development, tooling and engineering of Glass products that straddle the line between high-fashion, lifestyle and innovative technology.” Moreover, two of the most famous Luxottica’s brands, Oakley and Ray-Ban, were mentioned to be part of the project.
It seems that Google will not be the only partnership that will take Luxottica in the world of advanced technology and glasses: they made another announcement saying they are collaboranting with Intel on different wearable eyewear products; we’ll see hopefully the first results in February or March of next year.
- Pubblicato il Augmented reality @en, Industry
It’s almost holidays time: try Experenti’s augmented tourism!
Summer is coming, and it means one thing: holidays, relax and, of course, tourism!
People are going to plan their travels, and to buy guidebooks that will help them getting around not missing a good spot they can see in any place they’ll go. But what if we tell you that you can get more from your travels? More information, more engagement, more fun…more WOW! If you are a museum, a city of art or any reality linked to the cultural heritage, we think you could be interested in our work!
Experenti offers a new way of advertising and exploring art, monuments and interesting places. Thanks to Augmented Reality, we can enhance the experience of traveling and touring making it a real unforgettable event in the life of your visitors: we can give life to paintings and artworks with animations, video guides, interactive guides and art catalogues, that your users will see directly on their phone. All the culture they want is already in their pockets.
Some of Experenti’s offers for tourism:
TOUR GUIDES to present in a simple and direct way complex and abstract concepts.
INTERACTIVE MAPS that allow visitors to explore the exhibition space according to personal criteria.
3D CHARTS presenting the evolution of architectural, historical or conceptual of various artefacts or exhibits.
You want to understand better how Experenti works? Try us, it’s easy: just download our press kit here and the app for iOS or Android. Then scan the related tag with your smartphone and be ready to… WOW! 😉
- Pubblicato il Augmented reality @en, Experenti @en, Museum, Tourism
Ferrari goes augmented with the new showroom app
We are sure that Ferrari doesn’t have problems selling their super-luxury cars, but, looking also at the news from the automotive market (e.g. MINI goggles), to enhance their customers experience and make it just magical is the big strike point of the moment. This is probably what they thought when they joined forces with developer Zspace to create together an Augmented Reality app to use in their showroom. The company commissioned an app that uses Metaio’s Hybrid 3D tracking technology to augment the cars models and deliver the ultimate showroom experience through technology.
Simply using a tablet in front of the car inside the showroom, it’s possible to choose some features of the vehicle we want to buy: as first thing, the Metaio tracking technology recognizes the car as the client stands in front of it; then it’s possible to try different colors and accessories. Of course, this allows frontline sales people from Ferrari to provide for more in depth information about the care they are selling, and there’s no more vivid factor than to see it in front of our eyes.
There’s more: “Most high end supercar showrooms such as Lamborghini, McLaren, Ferrari et al, can come across a bit intimidating experience for a potential customer, this technology not only connects the Ferrari brand in an innovative way, but it is a friendly, engaging way to lead the customer from the showroom floor to the showroom’s configurator where they can ‘spec’ up and customize further their dream Ferrari,” said Tim Jardine, executive produce at Zspace.
The app currently features five vehicles, the 458 Speciale and Spider, the FF, the F12 Berlinetta and the California T., but it’s designed in a manner that makes easy to add other vehicles in the future and to adapt to all the news of the company. At the moment it is available only in Australasia, but will be introduced to the American market soon.
See more in the official video above:
- Pubblicato il Augmented reality @en
Will Augmented Reality help USPS deliver a better service?
In a world in which the communication is every day more digital and virtual, you would say that the traditional Postal Service is going to slow down its service. This is not the opinion of the USPS Inspector General, who thinks actually the opposite: even if the traditional postal services are required less often, a virtual world is making us used to faster services to be plenty satisfied.
From here the idea of using Augmented Reality to improve mail processing, delivery and customer experience. Some of you, reading this, will be very surprised: how to use one of the most avant-garde technologies to do one of the oldest jobs? In the report that the Inspector General presented, there are ten answers to your question, ten ways that Augmented Reality can be used to deliver a better experience to the USPS clients:
- Provide more accurate spatial information and assist with visualization when placing processing equipment in a plant.
- Direct employees to needed items in a stockroom, reducing employee training and work time.
- Direct employees to stored items ready for shipment, as DHL recently piloted with positive results.
- Guide letter carriers to pack trucks in a way that maximizes capacity while also protecting fragile items.
- Assist postal employees when performing maintenance on unfamiliar or new vehicles by displaying step-by-step instructions.
- Provide driving directions to letter carriers, helping them avoid traffic congestion or other hazards.
- Provide critical route information to new or substitute carriers about the location of hazards, hard-to-find mailboxes, or interior offices.
- Confirm the identity of recipients using AR facial recognition technology.
- Help customers determine what size box they need.
- Allow recipients to estimate when their carrier will arrive.
As you can read, the advantages will be for both the Postal Service employees and the clients: the first ones saving time in the process of loading, unloading and searching for mail and packages, the second ones having more information while preparing and sending their mail and during the delivery.
Now the project has been presented: the next step will be the evaluation by USPS of the “operational feasibility and financial viability” of the introduction of Augmented Reality in the service.
- Pubblicato il Augmented reality @en