When we say that our project mixes Augmented Reality and Marketing, many are surprised: they imagine straight away sci-fi, or in the best case out-of-reach, strategies. On the other hand, Experiential Marketing is closer to you than you think, and Augmented Reality is the technology on which even the most famous companies are investing in this period (data advance a growth of Augmented Reality and Virtual Reality to reach $150 billion by 2020).
To explain what we offer to the brands, we often say that it is a WOW experience: thanks to Augmented Reality, the customers are put in front of a Marketing action that can only leave them amazed. But, to show exactly what are the potentialities of Experiential Marketing the best thing is to give examples, as in the video you can watch below:
Using Augmented Reality for Communication
Do you have a restaurant and you want to leave your customers speechless? Easy: we can develop for you an app that augments the menu with your plates, illustrating their ingredients and features.
Furthermore: you have to promote a movie or an event and you will have posters around the city? Our marketing solutions can make this experience unforgettable too: it’s just needed a smartphone and your posters will come to life, becoming multimedia contents and informative links.
Maybe, instead, you need to push a new product on the market: there’s no better way to do so than to make it stand out between competitors with an original interactive packaging.
Some big brands already choose our collaboration: one of our recent works was in this last field, we projected and created the packaging strategy for San Benedetto’s Aquavitamin; take a glance here and get an idea of the infinite possibilities that Experenti can offer to your communication
This is one of those periods happily full of news: while part of the team was around for the events where we presented our project (Smau 2015 in Turin) or busy collecting prizes (Best Innovation Internship), the other part was going on preparing contents to share with you something more about us. Here it is a new long video to show various applications of Augmented Reality in marketing and some ideas of what we can do for your business:
Maybe, before watchin this, you never thought you can use Augmented Reality for:
e. g. an interactive food menu, showing not just only the ingredients of your plates, but even how they look. Yummy, isn’t it?
e. g. 3D catalogues; the public will not just see the pictures of your products, but they will be seeing them as they are right in front of their eyes.
e. g. big data to show, and the classic ways are boring? Or maybe you want to impress your clients? Nothing better than showing them the results in a way that they’ll never forget.
e. g. interactive architecture, to make your projects easily come to life: the best way to give a taste of how they’ll look in every part.
e. g. make all those necessary maintenance work hours fly away: with data and instructions it become easier to find exactly what is needed.
e. g. create engaging packaging by giving a lot more information on the product and showing video and other interactive materials to enhance your customers’ experience.
e. g. what if you could mix reality and digital with just only the click of a smartphone? With us you can do it: your movie posters come to life, showing trailers and interactive information.
Experenti: we are the right choice for your WOW marketing solutions.