What is Augmented Reality? MINI answers: “Another Reality”

/ / Uncategorized @en

Do you remember the news we gave some time ago about MINI’s new Augmented Reality goggles? The idea is amazing and it is the new path that the automotive industry is seeming to walk through in the future. As we saw previously, other than being stylish, these new glasses can help the driver have a lot more information: they will always be connected with the car and the eyewear will show relevant data in the driver’s direct field of vision without compromise the actual seeing of the road.

Ok, good idea, and very easy to get for those that already know what they are talking about. But what in the case that someone has never heard of Augmented Reality? How do you explain it to them?

Easy, if you can count on a company as the Paris-based Ill-Studio: them, together with MINI, decided to create a tutorial about this new field, and to do it in the manner that everyone can get it.

We all agree to be living in a real world, right? But what if there is more reality than what the human eye can see? The short documentary “Another reality” gives a pop and fake-old-style lesson on reality and relativity of it, taking us directly to the point: what Augmented Reality is.

Reality is a series of perceptions we all agree to be true, and Augmented Reality is simply a digital layer superimposed over our direct environment creating symbiosis between virtual and analog. Now we can perceive more than our eyes can see. You still don’t get it? Watch the video for examples.