Italy is becoming pretty technologic about tourism, especially when linked to the historical and archeological heritage: after the augmented reality reconstruction of Ara Pacis (you can find the article here) , now it’s the turn of Trajan’s Forum!
Thanks to the project “Museo Glass Beacon: the museum of the future“, it will in fact be possible to take a unforgettable visit of the Imperial Forums Museum in the Trajan’s Markets, during which we will be able to experience the museum path in a completely new and immersive way. The monuments will come to life in front of our eyes thanks to an app created ad hoc and the use of augmented reality viewers Glass and Beacons: information, text, images, video or an audio file about fourteen main monuments inside the path ill appear in front of us thanks to the Beacons that, as we approach them, will activate the augmented reality glasses.
This project is the result of the competition “Future Culture” announced by Regione Lazio last year, open to young creatives and aimed to the realization of an hardware and software product with multimedia characteristics for the innovative fruition of cultural events and contents; the competition has been won by Mirko Di Ciaccio with this project, that has been accepted straight away by the Museum and supported by Sovrintendenza Capitolina dei Beni Culturali, then made technically possible by ETT S.p.a.
For two months, from October 14 to December 14, inside the Imperial Forums Museum in the Trajan’s Markets will be possible to receive for free one of the 9 augmented reality viewers Glass and to experience the emotion of seeing one of Italian archeological heritage come to life.
We think this is a good occasion to enjoy one of the major archeological marvels on the Italian ground in a unforgettable way: don’t miss it!
After the augmented tour that helped us discover ancient Rome and its Imperial Forums, Italy’s capital decided to surprise us again creating an amazing initiative featuring once more augmented reality.
This time is the turn of Ara Pacis, that will have back its original colors with tridimensional lights to make the tourists revive the history of the ancient altar that the Emperor Augustus dedicated to peace.
Wearing headsets for augmented reality and headphones, the visitors will live an engaging and immersive experience: they will be able to attend a show made of colors and 3D lights, reviving the atmosphere and the beauty of the monument in all its ancient magnificence; at the same time they will listen to the story of Ara Pacis through an audio document available in five different languages.
Giovanna Marinelli, Assessor of Culture in Rome, said:
“Since soon there will be Jubilee, we studied a new project to give value to our cultural heritage. We thought Ara Pacis was perfect since last year, illuminated and colored, had an extraordinary success among the public. In that occasion was made a 3D model of the altar on which, following philological and historical parameters, was affixed the original color and this permitted us to recreate the original polychromy without risks for the conservation. This year we thought to go beyond and to give visitors a more engaging experience thanks to augmented reality and last generation glasses.”
Augmented reality applied to tourism is a growing trend, and this is why Experenti thought to different solutions that can transform museums, cities, artworks in exciting cultural experiences; do you want to know how?
Have a look to the magic solutions we can create to transform your touristic and cultural tours in a Wow experience!
Summer is coming, and it means one thing: holidays, relax and, of course, tourism!
People are going to plan their travels, and to buy guidebooks that will help them getting around not missing a good spot they can see in any place they’ll go. But what if we tell you that you can get more from your travels? More information, more engagement, more fun…more WOW! If you are a museum, a city of art or any reality linked to the cultural heritage, we think you could be interested in our work!
Experenti offers a new way of advertising and exploring art, monuments and interesting places. Thanks to Augmented Reality, we can enhance the experience of traveling and touring making it a real unforgettable event in the life of your visitors: we can give life to paintings and artworks with animations, video guides, interactive guides and art catalogues, that your users will see directly on their phone. All the culture they want is already in their pockets.
Some of Experenti’s offers for tourism:
TOUR GUIDES to present in a simple and direct way complex and abstract concepts.
INTERACTIVE MAPS that allow visitors to explore the exhibition space according to personal criteria.
3D CHARTS presenting the evolution of architectural, historical or conceptual of various artefacts or exhibits.
You want to understand better how Experenti works? Try us, it’s easy: just download our press kit here and the app for iOS or Android. Then scan the related tag with your smartphone and be ready to… WOW! 😉
Imagine you could live in a past era through the evidence it left: buildings, streets, artifacts. If history is your passion, probably you already did and also thought many times: “if only I could have a time machine!”
It seems that now someone passed from the simple thought to the action: his name is Stuart Eve, he is an archaeologist and he’s working on an app for mobile devices called “Dead Men’s Eyes” that could take in front of our eyes and – why not? – all around us, the past. How? With Augmented Reality, of course!
First Eve built a system based on a smartphone, an Arduino microcontroller and a Unity3D application. As a second step, he went through the sites recording his path and ideas, and then he recreated the landscape in a coordinate-based mapping program. Last step: he created the structures and placed them into their proper locations on the map with the Unity3D.
At this point, with just an iPad in the hands he was able to go around and see the past come to life. In the video below, you can have an example of the augmentation of a Roman Fort:
Eve is even more ambitious: he is working on taking to the very place they belonged long ago not just only sight, but also smell and sound of the historical places. This is still a bit to work on, though, but the idea is incredible.
If you are asking yourself: yes, the name of the app is inspired to a book, a short story by M.R. James called ‘Dead Men’s Eyes’ (or A View From The Hill) in which a man uses a pair of old binoculars to view grisly episodes from ages past. Very appropriate, isn’t it?
Passionate about Art and Augmented Reality? At Palazzo Magnani in Reggio Emilia, Italy, there will be the exhibition you are waiting for: “Piero della Francesca – Il disegno tra arte e scienza” (The drawing between art and science) is held from March 14 until June 14.
This isn’t only an exhibition showing the amazing works of Piero della Francesca and the other protagonists of the theory and practice of perspective drawing and architecture of Italian 15th and 16th centuries, but also an occasion to enjoy the Italian Renaissance Art through multimedia installations and Augmented Reality apps.
About a hundred works will be displayed, accompanying the visitor along a path that follows the various chapters of “De Prospectiva Pingendi” (On perspective in painting), one of the most important testimonies of the work made on perspective by Piero della Francesca, so that walking from a room to another will be a bit like leafing through the treaty’s pages. The drawings of the treaty are transformed into 3D models and the famous “Ideal City” of Urbino, one of the masterpieces of Renaissance perspective, will be explained through Augmented Reality.
If you want to see an example of the use of Augmented Reality in art, just download Experenti’s app (free for Android and IOS) and use it on the “Museum” tab of our Press Kit: after seeing our WOW experience you will not want to miss the exhibition!
Thanks to the diffusion of smartphones and new technologies, Augmented Reality and Experiential Marketing are every day more spread and used in advertising.
A new example of creative use of these two elements had been added to the case histories some days ago: the platform Curioos, a digital art marketplace helping artists to print and sell their works, launched its new augmented reality app.
Do you still doubt about buying that painting because you are not sure how it will look on your living room wall? Finally, you will have the possibility to try it before the purchase. It will suffice to download the app, print a code that will be sent to you when you request it and to hang it up to your wall, where you would like to see the artwork. Focusing the scene with your smartphone you will see the painting appear.
This news tells a lot about what is the direction that art marketing (and not just that) is taking in last times: while the channels that until some years ago were essential are turning in just secondary parts of brand advertising, new communication frontiers are emerging. Not anymore simple descriptions of the products, but true, vivid experiences.
We know this very well in Experenti: it is not a case that some of the example tags in the Press Kit (Don’t you have it yet? Download it here) are dedicated especially to art and its presentation.
Follow us in the visit of Van Gogh exhibition: you just have to scan his famous “Starry Night” and load the content. When you will hit “play” the WOW experience will start.
Now maybe you want to visualize some design products, or even show your architecture projects in 3D.
This is possible, now and easily.
Experenti: we help your contents becoming an adventure.
Some days ago a new augmented reality headset was added to the famous trio Google Glass, Oculus Rift and Samsung Gear VR: Microsoft, during its worldwide streaming event “Windows 10: Next Chapter”, presented various projects that will be developed in next months. Among the others (not less than Windows 10 and the new Microsoft’s browser) there’s a particular one which is very interesting to us: we are talking about the suite of augmented reality software called Windows Holographic and the related augmented reality headset, named HoloLens.
The Redmond company didn’t use the words “augmented reality” but “holograms”, still we know what that means: this will probably be the yet-missing mainstream AR set. In fact, at the moment Google Glass has just few AR apps, while Oculus Rift and Samsung Gear VR are more centered on virtual reality. HoloLens seems to be finally a true AR headset, which puts in communication our daily world with the virtual world.
As Microsoft’s Alex Kipman said: “Until now, we’ve immersed ourselves in the world of technology, but what if we could take technology and immerse it in our world?”
Kipman didn’t describe in depth HoloLons technology, but hinted that they are more sophisticated than the other headsets around: e.g. they create the illusion of depth showing to each eye a different plain image. There’s more: first, it seems it will not use markers as e.g. QR codes; second: the headset itself is very close to a pair of normal glasses, so definitely wearable and light (and why not? – even classy).
During the presentation event, Microsoft’s executives Joe Belfiore, Terry Myerson and Alex Kipman showed some examples of everyday use for HoloLens: how to adjust a broken pipe, make a Skype call directly on a wall and also how to build Minecraft buildings anywhere we want. There was also a demo on how to sculpt 3D printable models. These uses open this technology to almost every kind of people, making HoloLens, as we said before, the first mainstream AR headset; we are sure that this new product, with the related software, will be a success.
But this powerful techonology, of course, can be used even on higher levels: in fact, last but not least, Jet Propulsion Laboratory of NASA is working with Microsoft to see if they can use holograms in scientific research.
It’s not strange, in these times, to read on the web users saying that sci-fi is here. Yes, and it seems it just started.
Watch a video: