Nuovo video Experenti: la Realtà Aumentata al servizio della Comunicazione

Quando diciamo che il nostro progetto mescola Realtà Aumentata e Marketing in molti rimangono sorpresi: immaginano subito strategie fuori portata e fantascientifiche. Invece, il Marketing Esperienziale è più vicino a voi di quanto pensiate, e la Realtà Aumentata è la tecnologia sulla quale anche le compagnie più famose stanno investendo (i dati prospettano una crescita di Realtà Aumentata e Realtà Virtuale sino a toccare 150 miliardi nel 2020).

Per spiegare che cosa offriamo ai brand, diciamo spesso che si tratta di una WOW Experience: grazie alla Realtà Aumentata, il cliente finale viene messo di fronte ad un’azione di Marketing che può solo che lasciarlo a bocca aperta. Ma, per far capire esattamente le enormi potenzialità del Marketing Esperienziale è meglio mostrare degli esempi, come nel video che vedete qui sotto:

Usare la Realtà Aumentata per la Comunicazione

Avete un ristorante e volete lasciare i vostri avventori a bocca aperta? Semplice: possiamo creare per voi un app che aumenti il menù con i vostri piatti, illustrandone gli ingredienti e le caratteristiche.

O ancora: dovete promuovere un film o un evento e prevedete manifesti in giro per la città? Le nostre soluzioni di marketing possono rendere indimenticabile anche questa esperienza: basta uno smartphone ed i vostri poster prenderanno vita, tramutandosi in contenuti multimediali e link informativi.

Magari, invece, avete bisogno di dare una spinta ad un nuovo prodotto in uscita: nessuno modo migliore che quello di farlo spiccare tra i competitor con un originale packaging interattivo.

Alcuni grandi brand ci hanno già scelti: uno dei nostri lavori più recenti è stato proprio in quest’ultimo ambito, con la progettazione e creazione della strategia per il packaging di Aquavitamin San Benedetto; date un’occhiata qui e fatevi un’idea delle infinite possibilità che Experenti può offrire alla vostra comunicazione!

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Experenti new video: Augmented Reality at the service of Communication

When we say that our project mixes Augmented Reality and Marketing, many are surprised: they imagine straight away sci-fi, or in the best case out-of-reach, strategies. On the other hand, Experiential Marketing is closer to you than you think, and Augmented Reality is the technology on which even the most famous companies are investing in this period (data advance a growth of Augmented Reality and Virtual Reality to reach $150 billion by 2020).

To explain what we offer to the brands, we often say that it is a WOW experience: thanks to Augmented Reality, the customers are put in front of a Marketing action that can only leave them amazed. But, to show exactly what are the potentialities of Experiential Marketing the best thing is to give examples, as in the video you can watch below:

Using Augmented Reality for Communication

Do you have a restaurant and you want to leave your customers speechless? Easy: we can develop for you an app that augments the menu with your plates, illustrating their ingredients and features.

Furthermore: you have to promote a movie or an event and you will have posters around the city? Our marketing solutions can make this experience unforgettable too: it’s just needed a smartphone and your posters will come to life, becoming multimedia contents and informative links.

Maybe, instead, you need to push a new product on the market: there’s no better way to do so than to make it stand out between competitors with an original interactive packaging.

Some big brands already choose our collaboration: one of our recent works was in this last field, we projected and created the packaging strategy for San Benedetto’s Aquavitamin; take a glance here and get an idea of the infinite possibilities that Experenti can offer to your communication

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The applications of experiential, versatile, augmented marketing explained in a new video

This is one of those periods happily full of news: while part of the team was around for the events where we presented our project (Smau 2015 in Turin) or busy collecting prizes (Best Innovation Internship), the other part was going on preparing contents to share with you something more about us. Here it is a new long video to show various applications of Augmented Reality in marketing and some ideas of what we can do for your business:

Maybe, before watchin this, you never thought you can use Augmented Reality for:

– Communication
e. g. an interactive food menu, showing not just only the ingredients of your plates, but even how they look. Yummy, isn’t it?

– Creativity
e. g. 3D catalogues; the public will not just see the pictures of your products, but they will be seeing them as they are right in front of their eyes.

– Business
e. g. big data to show, and the classic ways are boring? Or maybe you want to impress your clients? Nothing better than showing them the results in a way that they’ll never forget.

– Design
e. g. interactive architecture, to make your projects easily come to life: the best way to give a taste of how they’ll look in every part.

– Productivity
e. g. make all those necessary maintenance work hours fly away: with data and instructions it become easier to find exactly what is needed.

– Packaging
e. g. create engaging packaging by giving a lot more information on the product and showing video and other interactive materials to enhance your customers’ experience.

– Movies
e. g. what if you could mix reality and digital with just only the click of a smartphone? With us you can do it: your movie posters come to life, showing trailers and interactive information.

Experenti: we are the right choice for your WOW marketing solutions.

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Experenti and San Benedetto together to augment water bottles packaging

As you probably already know, Experenti is a company working with Augmented Reality and Experiential Marketing; this means that we help our clients to make their promotional strategies unforgettable, giving to the user not only the essential information about the product or the service, but also gifting him a true experience through Augmented Reality.

We already recommended to you our Press Kit, which you can download and then use to try our app (free and available for Android and iOS) and get an idea of our work; nonetheless, today we add a new project that we just ended: it’s the work that Experenti made for the famous company San Benedetto.

Our intervention was in range of the promotion of Aquavitamin, non-alcoholic drinks with high content of vitamins in San Benedetto water, and consisted in the creation of a mobile app and of the relative Augmented Reality tags for the product. Aquavitamin’s advertising has been printed on the plastic of water bottles’ package and, once you download and start the Aquavitamin app, you just have to focus it and enjoy your advert experience: all the colored little bottles will appear in front of us through the smartphone’s screen and you will be able to go along and choose the one you want to know more about.

Working with us, San Benedetto found a highly engaging modality of promotion for their Aquavitamin, and also a way of giving all the information about it: colored images and videos will be available on the mobile devices of every San Benedetto customer.

You want to know something more? Watch our explanatory video:

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