Expo 2015 just ended and Experenti took part in it too: in the occasion of this event, we created an app to augment the cultural, natural and enogastronomic paths of Veneto, a wonderful region of Northern Italy.
The app is called “Veneto Experience” and it’s been created to apply experiential marketing to the promotion of the territory: thanks to augmented reality it is possible to know Veneto’s history and excellence products, choosing the right itinerary for us.
How does it work? It’s easy! You just have to find the visual material linked to the initiative and to download the app, freely available for Android and iOS; now you just have to focus on the tags on flyers and promotional material and…to live the experience of exploring the rich territory of this marvelous region in an innovative and interactive way!
– You want to browse among all the available places? The app offers maps with dynamic POI (point of interest): focusing with your mobile device, the map of Veneto comes to life and shows the various point of interest; on the side you’ll find a menu to choose the categories you prefer: you can visualize pins related to nature, art and culture, industry, handicraft, agribusiness or touristic services.
When touching the pins on the screen an augmented reality pop-up will appear, showing information about the place and related images.
– First time in Veneto and you don’t know what to choose? Veneto Experience can help you: in addition to the thematic POI, the app lets you choose also between four set itineraries, studied to focus on just as many excellences.
– If this isn’t enough, there’s another feature that will make you say WOW: do you know the winged lion, symbol of Venice? Well, he will be your special guide! Inside the app you will find an augmented reality virtual assistant with the venetian lion appearance; he will answer your questions and help you creating the right map, guiding you through interests, topics and zones.
Italy is becoming pretty technologic about tourism, especially when linked to the historical and archeological heritage: after the augmented reality reconstruction of Ara Pacis (you can find the article here) , now it’s the turn of Trajan’s Forum!
Thanks to the project “Museo Glass Beacon: the museum of the future“, it will in fact be possible to take a unforgettable visit of the Imperial Forums Museum in the Trajan’s Markets, during which we will be able to experience the museum path in a completely new and immersive way. The monuments will come to life in front of our eyes thanks to an app created ad hoc and the use of augmented reality viewers Glass and Beacons: information, text, images, video or an audio file about fourteen main monuments inside the path ill appear in front of us thanks to the Beacons that, as we approach them, will activate the augmented reality glasses.
This project is the result of the competition “Future Culture” announced by Regione Lazio last year, open to young creatives and aimed to the realization of an hardware and software product with multimedia characteristics for the innovative fruition of cultural events and contents; the competition has been won by Mirko Di Ciaccio with this project, that has been accepted straight away by the Museum and supported by Sovrintendenza Capitolina dei Beni Culturali, then made technically possible by ETT S.p.a.
For two months, from October 14 to December 14, inside the Imperial Forums Museum in the Trajan’s Markets will be possible to receive for free one of the 9 augmented reality viewers Glass and to experience the emotion of seeing one of Italian archeological heritage come to life.
We think this is a good occasion to enjoy one of the major archeological marvels on the Italian ground in a unforgettable way: don’t miss it!
After the augmented tour that helped us discover ancient Rome and its Imperial Forums, Italy’s capital decided to surprise us again creating an amazing initiative featuring once more augmented reality.
This time is the turn of Ara Pacis, that will have back its original colors with tridimensional lights to make the tourists revive the history of the ancient altar that the Emperor Augustus dedicated to peace.
Wearing headsets for augmented reality and headphones, the visitors will live an engaging and immersive experience: they will be able to attend a show made of colors and 3D lights, reviving the atmosphere and the beauty of the monument in all its ancient magnificence; at the same time they will listen to the story of Ara Pacis through an audio document available in five different languages.
Giovanna Marinelli, Assessor of Culture in Rome, said:
“Since soon there will be Jubilee, we studied a new project to give value to our cultural heritage. We thought Ara Pacis was perfect since last year, illuminated and colored, had an extraordinary success among the public. In that occasion was made a 3D model of the altar on which, following philological and historical parameters, was affixed the original color and this permitted us to recreate the original polychromy without risks for the conservation. This year we thought to go beyond and to give visitors a more engaging experience thanks to augmented reality and last generation glasses.”
Augmented reality applied to tourism is a growing trend, and this is why Experenti thought to different solutions that can transform museums, cities, artworks in exciting cultural experiences; do you want to know how?
Have a look to the magic solutions we can create to transform your touristic and cultural tours in a Wow experience!
Summer is coming, and it means one thing: holidays, relax and, of course, tourism!
People are going to plan their travels, and to buy guidebooks that will help them getting around not missing a good spot they can see in any place they’ll go. But what if we tell you that you can get more from your travels? More information, more engagement, more fun…more WOW! If you are a museum, a city of art or any reality linked to the cultural heritage, we think you could be interested in our work!
Experenti offers a new way of advertising and exploring art, monuments and interesting places. Thanks to Augmented Reality, we can enhance the experience of traveling and touring making it a real unforgettable event in the life of your visitors: we can give life to paintings and artworks with animations, video guides, interactive guides and art catalogues, that your users will see directly on their phone. All the culture they want is already in their pockets.
Some of Experenti’s offers for tourism:
TOUR GUIDES to present in a simple and direct way complex and abstract concepts.
INTERACTIVE MAPS that allow visitors to explore the exhibition space according to personal criteria.
3D CHARTS presenting the evolution of architectural, historical or conceptual of various artefacts or exhibits.
You want to understand better how Experenti works? Try us, it’s easy: just download our press kit here and the app for iOS or Android. Then scan the related tag with your smartphone and be ready to… WOW! 😉