Its name is Playmation and it is the new project by Disney and Hasbro together to give the kids a new way of playing and enjoying their favorite characters. How? With a kind of augmented reality mechanism!

Playmation kits will be composed of wearable toys, that will immerse the kids in missions occurring in the real world thanks to infrared technology, gestures recognition and radio frequencies. A voice will guide them towards the game goals as they are the true main characters and, as the mission will be completed, the little players will find themselves face to face with the enemy boss, fighting him as true super heroes thanks to the equipment, that will vibrate and make them feel they have superpowers.
The enemies will be little action figures to put on some special bases and they will interact in the game thanks to the equipment. The missions, Disney assures, will be all in the real life, so it will be a good method to end the bad habit of passing too many hours in front of a screen or playing with mobile devices.

Senior vice president of strategy and business development at Disney Consumer Products, Kareem Daniel said “We use digital technology to make active physical play more exciting for kids. Parents believe technology is becoming a natural part of kids’ lives, but at the same time most parents are nostalgic about how active they were when they played growing up. Kids love to play make-believe and become super heroes, and Playmation offers lots of different ways to play.”

The first announced kit, as we can read on Playmation official site, will be the one dedicated to Marvel’s Avengers, that will be out next fall. In 2016 it will be the turn of Star Wars, then in 2017 we’ll see the Frozen one.

The Avengers’ kit for now will have 25 missions, but surely it will be expanded thanks to the updating that technology and apps make possible.

Now that the article is ended, confess: how many adults are thinking of buying these kits for themselves? 😉

Si chiama Playmation ed è il nuovo progetto di Disney in collaborazione con Hasbro per offrire ai bambini un nuovo metodo per giocare ed impersonare i loro personaggi preferiti. Come? Con un meccanismo che molto ha a che vedere con la realtà aumentata!

I kit Playmation saranno composti da giocattoli indossabili, i quali immergeranno i più piccoli in missioni da svolgere nel mondo reale tramite tecnologia infrarossi, riconoscimento dei gesti e frequenze radio. Una voce li guiderà verso gli obiettivi di gioco, mettendoli direttamente nei panni dei protagonisti delle loro storie preferite e a mano a mano che le missioni verranno completate, il piccolo giocatore si troverà faccia a faccia con il boss avversario, contro il quale potrà combattere da vero supereroe, grazie all’equipaggiamento indossato, che vibrerà e gli donerà superpoteri. I cattivi delle storie saranno piccole action figures da sistemare su speciali basi ed interagiranno grazie ai giocattoli indossati. Le missioni, assicura Disney, saranno da svolgere nella vita reale, così che si possa porre fine all’abitudine dei più piccoli di passare molte, troppe ore di fronte a videogiochi e dispositivi mobile.

Il vice presidente dello sviluppo business Disney ha dichiarato: “Usiamo la tecnologia digitale per rendere il l’attività fisica di gioco più eccitante per i bambini. I genitori sanno che la tecnologia sta diventando sempre più parte integrante delle vite dei loro figli, ma sono allo stesso tempo nostalgici di come ai loro tempi fossero attivi durante la crescita ed il gioco. I bambini amano giocare ad essere e diventare supereroi, e Playmation offre moltissimi diversi metodi di gioco.”

Il primo kit atteso, come possiamo leggere sul sito ufficiale di Playmation, è quello dedicato agli Avengers della Marvel, che uscirà il prossimo autunno. Nel 2016 sarà il turno del kit a tema Guerre Stellari, e nel 2017 vedremo invece quello di Frozen.

Il kit degli Avengers prevede per ora 25 missioni, ma verrà di certo espanso col tempo grazie agli aggiornamenti che la tecnologia e le app rendono possibili.

Ora che siamo alla fine dell’articolo, confessate: quanti adulti stanno già pensando di acquistarli per sè? 😉

At CES 2015, Sony presented two interesting new entries in the Augmented Reality wearable devices market: Sony SmartEyeglass and SmartEyeglass Attach.

SmartEyeglass is Sony’s answer to Google Glass: a pair of glasses as in the case of the Cupertino company, but with some significant differences. The first difference is clear: while Google Glass are not catching the eye at first gaze, Sony SmartEyeglass have thick frames resembling ski goggles; consequently, they are not particularly discreet. In addition, SmartEyeglass have to be worn with a disk pinned to clothes: this is the battery and the remote for the glasses, so the user doesn’t have to vocally communicate with the Android system. This is a pro because the user will not have to say in public what he is going to do, but also creates a privacy issue: the people interacting with him will never be sure if they are being captured on screen. Last but not least, there’s a big difference in the display: while Google Glass have a delimited view on a side of a lens, SmartEyeglass have a display integrated in the lens and monochromatic, with layered vivid green written information. Even in this case there are pros and cons: the focus of the layered elements on Sony’s product will be easier, but the view will be mostly occupied with data. To make an idea of how this device works, watch the presentation video:

Another product presented by the japanese company, maybe even more interesting, is Sony SmartEyeglass Attach: it’s a little device that can be attached at the side of our glasses and sunglasses to turn them into head-mounted displays. As for Google Glass, SmartEyeglass Attach creates in front of one of your eyes a discreet display that can be easily ignored until required. The battery in this case is inside the little device, so it doesn’t have to be pinned to clothes as we seen for SmartEyeglass. At CES, the SmartEyeglass Attach was already on the Sony glasses, so it was not possible to try it and be sure of the ease of the attachment on the glasses, but the device seems to be very light and easy to use.

While Sony SmartEyeglass Attach doesn’t have a release date yet, the Developer Edition of Sony’s SmartEyeglasses first seen at CES 2015 are now available to pre-order from Sony for £540 plus VAT (circa 670 euro).