Appassionati di Pokémon? Dal 2016 potrete catturarli nel mondo reale!

Infatti The Pokémon Company, casa di produzione del celebre videogioco, ha annunciato che dal prossimo anno rilascerà la nuova versione “Pokémon Go”.

Questa nuova versione del videogioco è stata sviluppata dalla compagnia insieme a Nintendo e Niantic e prevede dinamiche di gioco incredibili: Pokémon Go sarà un gioco con base mobile, disponibile per iOS e Android, e vedrà come tecnologia protagonista la realtà aumentata. Con l’aiuto ulteriore di un GPS e della fotocamera del telefono sarà possibile cacciare i Pokémon direttamente nel mondo reale: il nostro smartphone si tramuterà infatti in un radar che ci indicherà quando uno dei mostriciattoli collezionabili più amati del mondo sarà vicino a noi.

Come per altre news riguardanti videogiochi divenuti interattivi nello spazio delle nostre vite reali, anche in questo caso non possiamo che sottolineare l’importanza che la realtà aumentata combinata al gaming può avere nello spezzare la brutta abitudine di rimanere spesso in casa, ormai normale per grandi e piccini. Applicazioni come Pokémon Go o Ingress (eh già, ecco dove avevate già sentito il nome “Niantic”) svolgono il doppio lavoro di divertire ma anche spingere gli utenti del web a interagire e prendere nuovamente possesso degli spazi esterni.

L’app di Pokémon Go sarà disponibile dal prossimo anno in download gratuito con acquisti in-app, ma Nintendo ha già annunciato che sarà disponibile per l’acquisto un secondo dispositivo da aggiungere all’utilizzo dello smartphone per avere informazioni anche sugli altri giocatori presenti intorno a noi: il nome di questo secondo gadget sarà Pokémon Go Plus e ancora non è stato fornito un range di prezzo.

Guardate l’incredibile video di presentazione:

Il 2016 si prospetta un anno decisamente pieno di novità per la realtà aumentata; continuate a seguirci per non perdere neppure una news!

Apple’s fans, this article is for you! For the moment it seems that the company didn’t explore the avant-garde ways of virtual and augmented reality, but rumors and revelations make everyone think that it will do soon.

Actually this isn’t a new story: maybe it’s because its fans can’t understand the reason of this delay in picking up last tech trends or maybe because at every announced conference there’s the hope of finding some augmented reality news, anyway from time to time the news come out and make everyone talk.

The first time it was in 2013, when the company acquired PrimeSense, company specialized in the world of 3D. Then it happened again in May of this year: the rumors started again with the acquisition of Metaio, company developer of an augmented reality software using a special language called AREL, linked to the Proactive feature of iOS 9.

This enthusiasm was then followed by a new period of silence, and no one talked about it anymore until some days ago, when new indiscretions started to come out: in fact, on the base of a Business Insider report, it seems that Apple hired a former Microsoft employee that was working on their most avant-garde product, the HoloLens.

After this rumor the world of augmented reality fans was already thinking to the big announcement moment, probably the conference set for the 7th September. Unluckily even this time no news about augmented reality.

What we can think is that probably, even without releasing any official comment, Apple is working from at least two years on an augmented reality project; two years are long, so there’s a good possibility that it is a big project: we are every day more curious!

Appassionati del marchio Apple, questo articolo è per voi! Per il momento la Mela sembra non aver ancora esplorato le vie all’avanguardia di realtà virtuale e aumentata, ma indiscrezioni e sussurri fanno pensare che presto lo farà.

In realtà non si tratta di una storia proprio nuovissima: sarà perché i suoi fan non si capacitano di questo ritardo nel cogliere gli ultimi trend tecnologici, sarà perché a ogni conferenza annunciata ci si aspetta di trovare proprio la novità legata alla realtà aumentata, ecco che di tanto in tanto la notizia esce fuori e fa scalpore.

La prima volta fu nel 2013, quando la compagnia acquistò PrimeSense, azienda esperta nel mondo del 3D. Poi accadde di nuovo lo scorso Maggio: le indiscrezioni ricominciarono con l’acquisto della firma Metaio, compagnia sviluppatrice del software per realtà aumentata che utilizza un particolare linguaggio chiamato AREL, legato all’annuncio della feature di iOS 9 chiamata Proactive.

Questo entusiasmo venne però poi seguito da un altro silenzio, e non se ne parlò più sino a qualche giorno fa, quando ennesime indiscrezioni iniziarono a serpeggiare nuovamente: sembrerebbe infatti, basandosi su un report di Business Insider, che Apple abbia assunto un ex-dipendente di Microsoft che si occupava proprio del prodotto più all’avanguardia della compagnia, ovvero gli HoloLens.

In seguito a questa voce il mondo degli appassionati di realtà aumentata già pregustava il momento in cui la compagnia avrebbe presentato le novità, fissato alla conferenza del 7 Settembre. Purtroppo tutto questo fermento è stato inutile, perché alla conferenza non è stato toccato l’argomento.

Quel che viene da pensare è che molto probabilmente, pur non avendo annunciato nulla di ufficiale, Apple stia lavorando da almeno due anni su un progetto legato alla realtà aumentata; due anni sono lunghi, quindi probabilmente si tratterà di un progetto di grandi dimensioni: siamo sempre più curiosi!

Often new technologies linked to Augmenter Reality, from wearables to headsets, to apps, start from a crowdfunding campaing on sites such as Kickstarter to find the initial funds and become reality. We talked of some very famous cases that had a lot of success, but it’s not the same for everyone: for a limited number of ambitious projects that the web decides to fund, there are hundreds that don’t even have a chance to start. However, this doesn’t mean that the project will never come to life or have success in some other way.

This is the case of “Clandestine: Anomaly“, mobile videogame that, on the style of Ingress, turns the world around us into a set of a sci-fi battle between factions. Despite the Kickstarted campaing didn’t have success, and so had to be interrupted, ZenFri’s creatives didn’t give up and found other ways.

So, right in these days, they announced the release of this new augmented videogame that will see us as main characters in a war between the planets. Essentially, an alien ship smacked in our zone, miraculously leaving our house untouched; from that moment our smartphone will receive signals and we’ll be part of a sci-fi war that will take place in the place we know, the ones where we lived and maybe we even grew up.

This is the officiale synopsis, from the site: “After your phone is hacked by mysterious and advanced alien technology, you are thrust into the middle of an inter-galactic war. Though you possess no training, no experience, zero authorization and no skills that can help you navigate through the interstellar struggle, your involvement is paramount to deciphering the clues in your immediate area and beyond. Unraveling a multi-dimensional mystery, it’s up to you to act.”

“Clandestine: Anomaly” is developed by ZenFri and will be launched this month in the iOS version; there’s not yet an official date for Android, but it seems it will be very soon.

Here the official trailer:

 

Spesso le nuove tecnologie legate alla Realtà Aumentata, dagli wearables agli headset, alle app, partono da campagne di crowdfunding su siti come Kickstarter per avere i fondi iniziali e diventare realtà. Abbiamo parlato di casi molto famosi che hanno avuto grande successo, ma non per tutti è così: per un numero limitato di ambiziosi progetti che la rete decide di finanziare, ce ne sono centinaia che invece non riescono a partire. Tuttavia, questo non significa necessariamente che il progetto non vedrà mai la luce o avrà successo in altro modo.

E’ il caso di “Clandestine: Anomaly“, videogioco mobile che, sullo stile di Ingress, tramuta il mondo circostante nel set di uno scontro tra fazioni in una battaglia fantascientifica. Nonostante la campagna su Kickstarter non fosse decollata, e quindi avesse dovuto essere interrotta, i creativi di ZenFri non si sono arresi ed hanno trovato altre vie.

Così, proprio in questi giorni, è stata annunciata la release dell’augmented videogame che ci vedrà protagonisti di una guerra tra mondi. In pratica una nave aliena si è schiantata nella zona, miracolosamente lasciando intatta la nostra abitazione; da quel momento il nostro smartphone capterà segnali che ci immergeranno un una guerra fantascientifica che si svolgerà proprio nei luoghi che ben conosciamo, quelli dove abbiamo vissuto e magari siamo anche cresciuti.

 

Ecco la trama ufficiale, tradotta dal sito: “Dopo che il tuo cellulare è stato violato da una misteriosa ed avanzata tecnologia aliena, sei stato catapultato nel mezzo di una guerra intergalattica. Anche se non sei addestrato, non hai esperienza, autorizzazione e capacità di navigare nella battaglia interstellare, il tuo coinvolgimento è di primaria importanza per decifrare gli indizi nella tua zona e non solo. Svelare un mistero multi-dimensionale, sta a te agire.”

“Clandestine: Anomaly” è ideato e creato da ZenFri e verrà lanciato questo mese nella versione iOS; non c’è ancora una data precisa, invece, per Android, ma sembra comunque che seguirà a ruota.

Qui sotto il trailer ufficiale:

We are sure that Ferrari doesn’t have problems selling their super-luxury cars, but, looking also at the news from the automotive market (e.g. MINI goggles), to enhance their customers experience and make it just magical is the big strike point of the moment. This is probably what they thought when they joined forces with developer Zspace to create together an Augmented Reality app to use in their showroom. The company commissioned an app that uses Metaio’s Hybrid 3D tracking technology to augment the cars models and deliver the ultimate showroom experience through technology.

Simply using a tablet in front of the car inside the showroom, it’s possible to choose some features of the vehicle we want to buy: as first thing, the Metaio tracking technology recognizes the car as the client stands in front of it; then it’s possible to try different colors and accessories. Of course, this allows frontline sales people from Ferrari to provide for more in depth information about the care they are selling, and there’s no more vivid factor than to see it in front of our eyes.

There’s more: “Most high end supercar showrooms such as Lamborghini, McLaren, Ferrari et al, can come across a bit intimidating experience for a potential customer, this technology not only connects the Ferrari brand in an innovative way, but it is a friendly, engaging way to lead the customer from the showroom floor to the showroom’s configurator where they can ‘spec’ up and customize further their dream Ferrari,” said Tim Jardine, executive produce at Zspace.

The app currently features five vehicles, the 458 Speciale and Spider, the FF, the F12 Berlinetta and the California T., but it’s designed in a manner that makes easy to add other vehicles in the future and to adapt to all the news of the company. At the moment it is available only in Australasia, but will be introduced to the American market soon.

See more in the official video above:

Breaking news: the new app by Experenti is here!

We are very happy and proud to announce another company that decided to aim for innovation and experiential marketing to present their products.

We worked for the company Modulblok, groundbreaking entity in research and design of anti-seismic storehouses and shelving, creating for them an app that makes their products WOW, just how we like it.

In Modulblok’s app, available free for iOS and Android, you will find up-to-date contents and new 3D to see the main storehouse solutions offered by the company.

You want to try it? It’s easy:

WOW! The experience begins: thanks to Augmented Reality you will be able to see right in front of your eyes a preview of Modulblok’s work.

There’s no doubt: how they say on their site, this is the starting of a new adventure, made of passion, innovation and…WOW experience!

Watch the video to have more information:

Imagine you could live in a past era through the evidence it left: buildings, streets, artifacts. If history is your passion, probably you already did and also thought many times: “if only I could have a time machine!”

It seems that now someone passed from the simple thought to the action: his name is Stuart Eve, he is an archaeologist and he’s working on an app for mobile devices called “Dead Men’s Eyes” that could take in front of our eyes and – why not? – all around us, the past. How? With Augmented Reality, of course!

First Eve built a system based on a smartphone, an Arduino microcontroller and a Unity3D application. As a second step, he went through the sites recording his path and ideas, and then he recreated the landscape in a coordinate-based mapping program. Last step: he created the structures and placed them into their proper locations on the map with the Unity3D.

At this point, with just an iPad in the hands he was able to go around and see the past come to life. In the video below, you can have an example of the augmentation of a Roman Fort:

Eve is even more ambitious: he is working on taking to the very place they belonged long ago not just only sight, but also smell and sound of the historical places. This is still a bit to work on, though, but the idea is incredible.

If you are asking yourself: yes, the name of the app is inspired to a book, a short story by M.R. James called ‘Dead Men’s Eyes’ (or A View From The Hill) in which a man uses a pair of old binoculars to view grisly episodes from ages past. Very appropriate, isn’t it?

It’s been online from 2012 and soon it will be available even for Android Wear smartwatch. Who knows what we are talking about?

About the game Ingress, of course.

ingress

If you don’t know what we are talking about, here is a short description: we are sure after you will want to try it!

Ingress is a mobile videogame developed by Google and based on Augmented Reality, since it’s played directly on the real geography of the places around us. It works like this: once you downloaded the app and accessed the game, you are asked to join a faction choosing between Enlightened and Resistance. You can’t change the faction later, so be sure of your first choice. At this point, through your phone’s GPS, you will be localized on a map resembling Google Maps, just more sci-fi. Immediately you will be able to see some big lit up points: these are the “Portals”, generally put where historical and artistic spots are. The colors of the Portals will be different, depending if they are neutral or conquered by the Enlightened or the Resistance. Physically moving around we will collect Exotic Matter (XM), an unknown form of energy found on the entire planet, which will allow us to interact with the Portals. The aim of the game, of course, is to conquer the portals of the opposite faction, attacking (Hack) and then defending them with Resonators and Mods.

Ingress is not only an interactive game, but also an app that helps us to know better the world we have around through Augmented Reality: some Portals, in fact, are in interesting places we never even knew the existence of. In addition, in an age in which a lot of us pass hours and hours sitting at the desk, a game based on the physical interaction with the places we have around is good for health and exercise.

Ingress is an example of a playful activity that, thanks to Augmented Reality, affects positively on the users’ life. Ingress is available for Android and iOS and it’s free; what faction will you choose?

It seems that Kickstarter and Augmented reality are often a good couple: only two days ago, we talked about SEER and its reached goal of $100,000, today we give some news on another project launched on the same funding platform.

We are talking about the children book “Goodnight Lad”: in 2015 to learn reading and falling asleep with a goodnight story are not the same as in the past, because now there’s Augmented Reality. How Bradley Grimm and the little Logan explain us in the video below, you just have to download the app and to aim on the book to see marvelous animations giving life to the story.

All this because, as the creator says, if children love books, they’ll be anyway distracted by smartphones. Joining the forces, books and technology will help children learning to read earlier, easier and better. Opinion of a dad!