Before buying that fridge you love, wouldn’t you like to know how it fits in your new kitchen? Now this is possible thanks to the partnership between Lowe’s, American company leader in house furnishing, and Microsoft HoloLens.
It was announced by Scott Erickson, General Manager at HoloLens project, in a post on Microsoft’s official site: the holograms of the most famous headset on the market will help us with design and projecting better houses (for now just better kitchens), holographically visualizing them before purchasing.
“It can be difficult to conceptualize a full-scale remodel using just sample squares and paint swatches,” we read on the post. ” Now people can view, in life-like realism, large items like cabinets, appliances and countertops in size and scale with incredibly high-definition options and detailed finishes.”
In fact, as we already know from other cases, HoloLens’ holographic recreations are pretty detailed and show objects and people as they were right in front of our eyes; the images definition is so good you can actually see the differences between shiny chrome appliances versus matte brushed aluminum options.
It will be enough to wear HoloLens headset to “be able to experience a holographic representation of a completely new kitchen, adjust finishes and options instantly, and share their designs easily online”, so friends can actually help us with advice.
With this system, Lowe’s will be able to offer to its customers a new way to experience full-scale design and appliance options while maximizing precious floor space in the store.
For now, Lowe’s started the pilot test of its augmented reality kitchens at the Lynnwood Store in the greater Seattle area and it’s planning to extend it soon to Raleigh, in North Carolina.
One of the most amazing uses for augmented reality is for sure its application to furnishing and interior design: how many of us ever dreamt to be able to see the furnishing directly in the room before buying it? Not everyone has the interior design eye and sometime to understand before buying if the colour match is the right one or if there’s enough space for the comfortable sofa we want is not really easy.
That’s why in this field the use of augmented reality and related apps is always a good extra. For sure no one knows this better than Urban Ladder, that counted on experiential marketing launching some months ago the app “Living Spaces”, dedicated particularly to their sofa line. The Urban Ladder app works in a way we already saw in other occasions (e.g. the design and art e-commerce platform Curioos): we just need to have a mobile device on which download the free “Living Spaces” app, then to focus the space of the room where we would like our sofa and…the magic is done! Thanks to augmented reality, the furniture will appear directly in the spot where we want to put our furniture and we just need to change colours, models and disposition of the pieces. Choosing furniture has never been so easy and fun!
If you want to try yourself augmented reality applied to design and furnishing, and maybe think of a possible application of it for your marketing? With Experenti this is not sci-fi!
You just have to download for free our app on your smartphone or tablet (Android and iOS) and the example tags on the Experenti kit (you can find them here): one of them is dedicated exactly to interior design and you can chose the best lamp for your room! 😉