Google Translate and augmented reality? A new update of the famous translation app is here and Big G is presenting it in the funniest way possible!

One of the most incredible features of Google Translate is for sure the one that, through the mobile app, makes it possible to target any phrase written in a different language and translate it simultaneously.

Imagine it in action while you are traveling: you are in a foreign country and you need to read the signs, or maybe you need to read the local dishes at the restaurant: it won’t be anymore necessary to put vocabularies in the luggage, because Google’s app will help us in all the situations in which we need translation of a text despite not knowing the language.

Until some days ago, the translation was available for seven languages (English, French, German, Italian, Portoguese, Russian and Spanish), but now they have been raised to 27!

If it wasn’t enough, all this is happening without the need of a wi-fi connection or mobile data traffic and way faster than before.

You don’t believe it? Watch the video that Google Team created to celebrate this news using their app to translate simultanously a song we all know, La Bamba:

If you want to know more about how Google Translate works you can also watch this video:

Together with this, Google improved their translation app even in the voice version: now it will be possible to have a fast and precise conversation in another language even with slow connection.

Both these improvements will be useful for the countries in which fast connection is not yet available: now it will be possible to use these instruments in almost every part of the globe, without problems!

One of the most amazing uses for augmented reality is for sure its application to furnishing and interior design: how many of us ever dreamt to be able to see the furnishing directly in the room before buying it? Not everyone has the interior design eye and sometime to understand before buying if the colour match is the right one or if there’s enough space for the comfortable sofa we want is not really easy.

That’s why in this field the use of augmented reality and related apps is always a good extra. For sure no one knows this better than Urban Ladder, that counted on experiential marketing launching some months ago the app “Living Spaces”, dedicated particularly to their sofa line. The Urban Ladder app works in a way we already saw in other occasions (e.g. the design and art e-commerce platform Curioos): we just need to have a mobile device on which download the free “Living Spaces” app, then to focus the space of the room where we would like our sofa and…the magic is done! Thanks to augmented reality, the furniture will appear directly in the spot where we want to put our furniture and we just need to change colours, models and disposition of the pieces. Choosing furniture has never been so easy and fun!

If you want to try yourself augmented reality applied to design and furnishing, and maybe think of a possible application of it for your marketing? With Experenti this is not sci-fi!

You just have to download for free our app on your smartphone or tablet (Android and iOS) and the example tags on the Experenti kit (you can find them here): one of them is dedicated exactly to interior design and you can chose the best lamp for your room! 😉