Playmation: Disney and Hasbro revolutionize the toys’ world with augmented reality mechanisms

/ / Augmented reality @en

Its name is Playmation and it is the new project by Disney and Hasbro together to give the kids a new way of playing and enjoying their favorite characters. How? With a kind of augmented reality mechanism!

Playmation kits will be composed of wearable toys, that will immerse the kids in missions occurring in the real world thanks to infrared technology, gestures recognition and radio frequencies. A voice will guide them towards the game goals as they are the true main characters and, as the mission will be completed, the little players will find themselves face to face with the enemy boss, fighting him as true super heroes thanks to the equipment, that will vibrate and make them feel they have superpowers.
The enemies will be little action figures to put on some special bases and they will interact in the game thanks to the equipment. The missions, Disney assures, will be all in the real life, so it will be a good method to end the bad habit of passing too many hours in front of a screen or playing with mobile devices.

Senior vice president of strategy and business development at Disney Consumer Products, Kareem Daniel said “We use digital technology to make active physical play more exciting for kids. Parents believe technology is becoming a natural part of kids’ lives, but at the same time most parents are nostalgic about how active they were when they played growing up. Kids love to play make-believe and become super heroes, and Playmation offers lots of different ways to play.”

The first announced kit, as we can read on Playmation official site, will be the one dedicated to Marvel’s Avengers, that will be out next fall. In 2016 it will be the turn of Star Wars, then in 2017 we’ll see the Frozen one.

The Avengers’ kit for now will have 25 missions, but surely it will be expanded thanks to the updating that technology and apps make possible.

Now that the article is ended, confess: how many adults are thinking of buying these kits for themselves? 😉