Project Tango is again on everyone’s mouth: this time, the “mixed reality” project by Google is the main character in the operation by the Italian-American company Fiat Chrysler.
The connection between augmented reality and automotive is not a news: we already saw examples of different uses in this field, from the factory to the driving, from BMW, MINI and Volkswagen to say just only few names. Now it’s the turn of Fiat Chrysler, automotive group producer of the brands FIAT, Alfa Romeo, Maserati, Lancia, Fiat Professional, Abarth, Jeep, Chrysler, Dodge, Ram Trucks, Mopar and SRT, to launch its project: thanks to a collaboration with Accenture Interactive, the colossus developed an application based on Project Tango that will let the buyers try the car before the purchase, exactly as they would try clothing in a changing room.
One of Tango’s peculiarities, in fact, is the ability of depth and distance sensing in the ambients in which it then inserts augmented reality; there’s more: this ability is not based on GPS, but on a new, exclusive technology that works also indoor.
The app by FCA, through a mobile device, will let the buyer see a full-size car in front of his eyes, so he can “try” it; it will make possible, as well, to see it in different colors and also to check whether or not they will fit in a parking space or the garage.
“Augmented reality is set to transform the way car-buyers choose and configure vehicles through the provision of immersive technology because it provides an enjoyable, delightful experience for customers,” said Luca Mentuccia, senior managing director and head of Accenture’s Automotive practice.
FCA’s app has been presented at Mobile World Congress in Barcelona and for now it is still a prototype; the launch of the final version is awaited before the end of the year.