Augmented reality and interior design: the Urban Ladder and Experenti examples

/ / Augmented reality @en, Experenti @en

One of the most amazing uses for augmented reality is for sure its application to furnishing and interior design: how many of us ever dreamt to be able to see the furnishing directly in the room before buying it? Not everyone has the interior design eye and sometime to understand before buying if the colour match is the right one or if there’s enough space for the comfortable sofa we want is not really easy.

That’s why in this field the use of augmented reality and related apps is always a good extra. For sure no one knows this better than Urban Ladder, that counted on experiential marketing launching some months ago the app “Living Spaces”, dedicated particularly to their sofa line. The Urban Ladder app works in a way we already saw in other occasions (e.g. the design and art e-commerce platform Curioos): we just need to have a mobile device on which download the free “Living Spaces” app, then to focus the space of the room where we would like our sofa and…the magic is done! Thanks to augmented reality, the furniture will appear directly in the spot where we want to put our furniture and we just need to change colours, models and disposition of the pieces. Choosing furniture has never been so easy and fun!

If you want to try yourself augmented reality applied to design and furnishing, and maybe think of a possible application of it for your marketing? With Experenti this is not sci-fi!

You just have to download for free our app on your smartphone or tablet (Android and iOS) and the example tags on the Experenti kit (you can find them here): one of them is dedicated exactly to interior design and you can chose the best lamp for your room! 😉