A STARTUP conceived
by a DREAM
From a STRATEGIC VISION
Experenti was born by the intuition of Amir Baldissera who, as an entrepreneur and university professor, was able to seize the potential of augmented reality in 2012.
Studying the trends of the hype cycle of gartner , he chose to look into the innovative potential of augmented reality non-applicable to the final consumer, but to the business market (b2b). Following a research collaboration with a team of mathematicians and economists at the Padua University, more than 20 possible AR application development scenarios were hypothesized.
An extra step of analysis by a team of experienced marketing professionals led to the creation of the first version of Experenti: a georeferenced AR platform for the b2b market.
Then, in October 2013, after almost two years of analysis and prototypes development with the collaboration of the University of Padua and Confindustria (association of Italian industrialists), the first implementation was released at the Smau technology fair of Milano .
Given the remarkable interest in the presented product, 2014 was preceded with the collection of market feedback arriving at the beginning of 2015 with the construction of the first business offer.
When the needed capitals – seed –to start the company had been obtained. 2016 was dedicated to the revision of the productive processes aiming to maximize the created value while reducing the time and cost of implementation.
For this reason, in the second half of 2016, a new business division - Experenti Engineering - was explicitly dedicated to production and product research and development. The beginning of 2017 is characterized by the support of VR to AR solutions strengthening our market position as primary suppliers of mixed reality projects.