Today we want to talk about one of the most mysterious companies on the international high tech market: Google invested no less than $542 million and, right in the last days, another global colossus as Alibaba (for those not knowing it, it’s the leader company in the world of Chinese e-commerce) declared to be ready to write a cheque for $200 million. Did you understand who we are talking about? Of Magic Leap, of course.
All we know about this company is that they are working on a big augmented reality-related project, about which from time to time we receive some little updates that are leaving us with a true wow. During last days they released another video, shoot inside the company’s offices as the previous ones, that shows a live demonstration of the product they are working on:
Doesn’t it remind you of anything? If you already tried our demo, surely you will feel some kind of deja vu 😉
But the news related to the mysterious company are not ended! Again during last days, Magic Leap’s CEO Rony Abovitz said: “We’re actually gearing up to build millions of things; we’re not ready to announce when we’re shipping, but it gives you a signal that we’re not fa.”
The announcement adds mystery to mystery: so Magic Leap is preparing to the production of headsets? It seems the answer is yes: Abovitz gave some sporadic hint saying that it will be a little device, that people will feel comfortable to take around.
If all this was not enough already, an additional declaration left everyone surprised and curious; the company’s chief content officer, Rio Caraeff, said that the ultimate vision for Magic Leap is to create a broad-based platform for visual computing: “Anything you can do on a smartphone, you can do with Magic Leap, where the world is your screen.”
Useless to say that the world of augmented reality fans is once more pretty excited.