Il fondatore di Facebook, Mark Zuckerberg, si è recato alla sede di Luxottica ad Agordo per una visita riservata. Nello stabilimento ha poi incontrato il presidente Leonardo Del Vecchio e i principali dirigenti della società, leader mondiale del settore dell’occhialeria .

Dalle indiscrezioni, sembra che questa visita sia stata organizzata per dar vita ad un nuovo progetto: gli smart glasses per la realtà aumentata. Zuckerberg, essendo amministratore anche di Oculus, sembrerebbe interessato ad avvicinarsi all’augmented reality ripercorrendo l’esperimento, poco riuscito, dei Google Glass.

Con molti insuccessi alle spalle, il settore degli smartglasses sta comunque riscoprendo interesse. Nel mese scorso anche Huawei è entrata nella partita, presentando degli occhiali molto semplici ma razionali. Consentiranno di rispondere alle chiamate e ascoltare musica in stereo, al posto delle cuffie, e funzioneranno come un’estensione dell’assistente vocale.

Anche Luxottica è interessata a questo settore in quanto, per questi device, potrebbe ricalcare il modello di business adottato da alcuni brand moda per il mondo degli orologi, come Emporio Armani che si è lanciata nel mercato degli smartwatch. Nel 2016 il gruppo bellunese aveva già creato un prototipo di “occhiali intelligenti” per il proprio brand Oakley, che permetteva di monitorare le performance sportive di chi lo indossava.

Massimo Vian, CEO of the Italian eyewear colossus Luxottica, announced that soon there will be a new version of Google Glass.

In January, Google stopped the sales of the first version of the Glass eyewear, released in 2013 to users who applied to test the internet-connected device; the reason for this sudden change of mind was explained by Google Glass chief Ivy Ross, who revealed that a new version of the eyewear device would be cheaper and have longer battery life, improved sound quality and a better display, adding that they are working on pairing the device with a wide range of familiar types of eyewear.

This made a lot of users think that the big G was shutting down the Google Glass project, but we already could sense something was moving, since during March 2014, Luxottica’s CEO announced that they were starting a partnership with them.

Massimo Vian told shareholders: “In Google, there are some second thoughts on how to interpret version 3 [of the eyewear]. What you saw was version 1. We’re now working on version 2, which is in preparation.”

This clearly means that, even if he didn’t give a certain time for the release, the second version of Google Glass is on its way. In fact, a press release from Luxottica explained that “the two Corporations will establish a team of experts devoted to working on the design, development, tooling and engineering of Glass products that straddle the line between high-fashion, lifestyle and innovative technology.” Moreover, two of the most famous Luxottica’s brands, Oakley and Ray-Ban, were mentioned to be part of the project.

It seems that Google will not be the only partnership that will take Luxottica in the world of advanced technology and glasses: they made another announcement saying they are collaboranting with Intel on different wearable eyewear products; we’ll see hopefully the first results in February or March of next year.