We are sure that Ferrari doesn’t have problems selling their super-luxury cars, but, looking also at the news from the automotive market (e.g. MINI goggles), to enhance their customers experience and make it just magical is the big strike point of the moment. This is probably what they thought when they joined forces with developer Zspace to create together an Augmented Reality app to use in their showroom. The company commissioned an app that uses Metaio’s Hybrid 3D tracking technology to augment the cars models and deliver the ultimate showroom experience through technology.
Simply using a tablet in front of the car inside the showroom, it’s possible to choose some features of the vehicle we want to buy: as first thing, the Metaio tracking technology recognizes the car as the client stands in front of it; then it’s possible to try different colors and accessories. Of course, this allows frontline sales people from Ferrari to provide for more in depth information about the care they are selling, and there’s no more vivid factor than to see it in front of our eyes.
There’s more: “Most high end supercar showrooms such as Lamborghini, McLaren, Ferrari et al, can come across a bit intimidating experience for a potential customer, this technology not only connects the Ferrari brand in an innovative way, but it is a friendly, engaging way to lead the customer from the showroom floor to the showroom’s configurator where they can ‘spec’ up and customize further their dream Ferrari,” said Tim Jardine, executive produce at Zspace.
The app currently features five vehicles, the 458 Speciale and Spider, the FF, the F12 Berlinetta and the California T., but it’s designed in a manner that makes easy to add other vehicles in the future and to adapt to all the news of the company. At the moment it is available only in Australasia, but will be introduced to the American market soon.
See more in the official video above: